Kriisi ajal suhtuvad oma ala tunnustatud ja tugevad spetsialistid/ juhid, kellel on kindel ja hea töökoht, varasemaga võrreldes veelgi skeptilisemalt töökoha vahetusse.
Seega soovides, et nad tuleksid tööle Sinu ettevõttesse, on tööandja maine kujundamisega vaja tegeleda ka majanduslanguse ajal.
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